Florida natives bring fresh ideas to new downtown brewery

By Rachel Witbracht
Staff writer

If Saturdays really are for the boys and you’re ready to crack open a cold one, Perfect Plain Brewing Co., a new local brewery located in downtown Pensacola, is the place for you.  

One of the company’s owners Reed Odeneal and head brewer Brett Schweigert are Florida locals who, after perfecting their brewing game in Asheville, North Carolina — a hub for craft beer in the United States — brought their fresh flavors and ideas to Pensacola. D.C. Reeves, a Pensacola native, owns the brewery along with Odeneal and heads up the marketing, sales and networking efforts for PPBC.

The name is uniquely designed for the community. In an 1821 letter, Rachel Jackson, wife of Andrew Jackson, wrote to a friend describing Pensacola as a “perfect plain” after a visit.

“Pensacola is a perfect plain: the land nearly as white as flour. The town is immediately on the bay, the most beautiful water prospect I ever saw; and from 10 o’clock in the morning until 10 at night we have the finest sea-breeze. There is something in it so exhilarating, so pure, so wholesome, it enlivens the whole system,” Jackson said.

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Odeneal is from Tallahassee, a close neighbor to Pensacola, and Schweigert is also a Pensacola native.

“We started planning this brewery about two and a half years ago,” Odeneal said. “We knew we wanted to buy a building and none of them really fit. Last April, we finalized the deal [on the building] and it was just a perfect fit.”

The brewery, located at 50 E. Garden St. — just blocks from Palafox Street — takes a modernist, industrial look on the inside. The brewhouse technology is displayed in the same area as giant Jenga and other popular bar games.

“Our biggest distinction is that we are going to have a very diverse line-up and change our beers seasonally,” Schweigert said. “That’s our biggest thing, is trying to stay inspired by the seasons and use local ingredients if we can.”

Odeneal said when he and Schweigert met in Asheville, Schweigert was starting to become known as a “consistent, local brewer.” The two were even neighbors when they attended Florida State University, although they had no idea until they met while living in North Carolina. Reeves, a journalist, covered college football in Tallahassee – where he first met Odeneal.

The three businessmen are planning on hosting events like beer yoga and other community-wide celebrations to reach out to the locals, which is one of their biggest goals.

“We bring something weird, something different,” Odeneal said.

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