‘Never give up, never settle’: UWF’s go-to emcee, Brandon Robinson, advises students to keep chasing their dreams

By Kaitlin Lott

Staff Writer

 Brandon Robinson hosts a YouTube talk show, “The Juice.” Robinson has hosted many UWF events from homecoming to the CAB talent show. Photo by Tre’von Ware, 318 Photo.

Brandon Robinson hosts a YouTube talk show, “The Juice.” Robinson has hosted many UWF events from homecoming to the CAB talent show.
Photo by Tre’von Ware, 318 Photo.

If you have been to a University of West Florida campus event, chances are you have had the opportunity to be entertained and by B.RoB or ThatGuyBRoB.

B.RoB, a.k.a. Brandon Robinson, is a UWF senior studying communications and psychology who aspires to be a TV personality. Robinson said he dreams of having a career where he can be himself in the limelight while having the chance to interact with colleagues, diverse groups and one day a future audience of his own.

Robinson is originally from Pensacola, where he graduated from Pine Forest High School. He is the oldest of seven children and was raised in a single-parent household.

Robinson began his UWF hosting career at a Campus Activity Board (CAB) Open Mic Night. “It was a great experience and something I took serious from the start. I even remember what I wore: black vest, black slacks, light blue shirt, and a light blue and white bow tie,” Robinson said.

Robinson said his “happy place” is on stage interacting with a crowd; it is his first love. “Whenever I get up on stage, I just become this different person whose only mission is to make sure the audience has an amazing time,” Robinson said. “There’s nothing else that I have ever participated in that I have had this much confidence in knowing it is my calling in life.”

“Brandon is someone who adapts to his environment, and that reflects in his talent to appeal to the people,” Lamar Lane, a sophomore communications major, said.

Robinson is currently applying for an internship with Black Entertainment Television (BET) during the summer in New York and California. He is also looking to bring back his YouTube talk show “The Juice” to a local venue in town. “‘The Juice’ is an interactive talk show where we discuss politics, social issues, relationships, celebrity gossip and more with a panel of four guests,” Robinson said.

“UWF has definitely helped my future career,” Robinson said. Be as that may, Robinson felt the university lacked the opportunity for aspiring TV personalities to grow. “I wish we had more campus TV stations or radio stations that students could become the voice of, but due to us not having one, I created my own exclusive content which also included a Snapchat show,” Robinson said.

However, Robinson was not always UWF’s go-to host. He changed his major multiple times from science, technology, engineering and mathematic to a communications career field; he set out to create his own opportunities in the beginning to establish a platform for his future. From talent shows, and the Homecoming Concert opening up for recording artist T-Pain, Robinson has successfully raised the bar for those looking for a career in communications. The last event he hosted was Students Arts and Talents Festival on Tuesday, April 5, which was another gold star on his resume.

“B.RoB is a well-rounded individual with a bright future ahead of him,” said Immanuel Niger Lambey, a senior telecommunication/film major. “He is outspoken and continues to impress the city of Pensacola with his talent as a host.”

“My advice for anyone looking to do what I’m doing or chasing any dream is to never give up,” Robinson said. “Nothing is impossible, and never settle, no matter how impossible a dream may seem. You can accomplish anything you want to, as long as you believe it is true and it is something that will make you happy.”

Robinson is also a University Commons and Student Involvement (UCSI) Navigator, the 48th Senate President of SGA and a proud member of Phi Beta Sigma Fraternity Incorporated, who was recently inducted into the 2016 Phi Beta Sigma Fraternity Incorporated Collegiate Hall of Fame for the Southern Region.

For more information, contact Robinson at ThatGuyBRoB@gmail.com or make your way to his YouTube Channel ThatGuyBRoB to stay updated on his projects and future endeavors.

“Stay true to your values, no matter if you are the only one who believes in those values, they matter because they matter to you!” — Brandon Robinson